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English is a wonderfully expressive language, so as copywriters we have to make sure we deliver the right message. It’s important because so many words and phrases in the English language can be misconstrued. Much of this is down to perception. A copywriter on Twitter recently asked if one would use the word ‘aroma’ when… Continue Reading
When I’m wearing my copywriting course tutor’s hat, I’m frequently heard banging on about ‘tight copy’ to my students. If you haven’t come across the term, it means eliminating all those useless ‘ifs’, ‘ands’, and ‘buts’, and never using ten words when one will do. A couple of years ago I was doing some research… Continue Reading
As copywriters, we use a lot of ink and toner cartridges. At each stage of writing our clients’ copy, we print, check and revise what we’ve written. Yesterday morning, our recently replaced printer cartridge failed. But no problem. We went online to Toner Giant and used their online chat facility to explain the problem. Less… Continue Reading