The WORD-right copywriting process
This page explains what will happen when you choose to work with WORD-right’s copywriters.
Your initial copywriting services enquiry
Before a copywriter can quote for your project, they must understand what you want to achieve and the scale of the project. This involves a telephone conversation, or if you’re in the Hampshire area, a one-to-one meeting can be arranged. This first conversation about your copywriting project is to gather enough information to give you an accurate quote for the project.
Your copywriting quotation
If you are happy with your copywriting project quote, you will be asked to sign a letter of agreement (the contract for your copywriting services) and pay a deposit. A completion date will be agreed and you should let WORD-right know if you have any specific deadlines to meet.
Taking your copywriting brief
When you work with WORD-right’s copywriters, the copywriting brief is taken over the phone. With your permission, the call is recorded. The copywriting brief recording is used only by the WORD-right copywriters and is treated in the strictest confidence. You will be asked in-depth questions about your business, your copywriting project and its objectives.
You can expect your copywriting brief to take between 30 minutes and an hour, depending on the size and scope of your project. If several members of your staff are involved in the copywriting or marketing project, more than one briefing call might be needed.
Why do we take your copywriting brief by phone?
Recording the call means the copywriter can concentrate on getting the right information from you, without having to worry about taking notes.
Working on your copywriting project
When they have everything they need, the copywriter will start work on your copywriting project.
Once the first draft of the copy is written, it will be sent to you by email for approval. This is a consultative stage in the copywriting process. Because it’s important your copy delivers the right message, you have the opportunity to suggest any amendments you would like made.
Once your copy is agreed, the final version will be sent to you by email, and you will be invoiced for the balance of the payment.
The WORD-right copywriters work with you to make sure every aspect of your copywriting project is delivered professionally and promptly. Now you know what to expect, you can contact WORD-right by email or by phone (023 92 503 742) to discuss your next copywriting project.