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The incorrect use of a capital letter is guaranteed to tie someone’s knickers in a knot. Capitals are missed out where they should be used, and used in abundance where they shouldn’t. So if capital letters are your stumbling block, here’s an explanation which might help … Capital letters at the start of sentences The… Continue Reading
Trends change in marketing as they do in everything else, but there is no doubt content marketing is here to stay. It occurred to us here at WORD-right that everyone except us had a content marketing blog, so we thought it was about time we had one too! Marketing is an endless maze of jargon… Continue Reading
As copywriters, we frequently receive emails asking for quotes. These are normally from people who have found our website or heard about us through social media channels. Most of them give us very little information, so it’s impossible to send prices. Yet, if we ask for more, we never hear from them again. Copywriting isn’t… Continue Reading