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As copywriters, we frequently receive emails asking for quotes. These are normally from people who have found our website or heard about us through social media channels. Most of them give us very little information, so it’s impossible to send prices. Yet, if we ask for more, we never hear from them again. Copywriting isn’t… Continue Reading
English is a wonderfully expressive language, so as copywriters we have to make sure we deliver the right message. It’s important because so many words and phrases in the English language can be misconstrued. Much of this is down to perception. A copywriter on Twitter recently asked if one would use the word ‘aroma’ when… Continue Reading
When I’m wearing my copywriting course tutor’s hat, I’m frequently heard banging on about ‘tight copy’ to my students. If you haven’t come across the term, it means eliminating all those useless ‘ifs’, ‘ands’, and ‘buts’, and never using ten words when one will do. A couple of years ago I was doing some research… Continue Reading