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As copywriters, we use a lot of ink and toner cartridges. At each stage of writing our clients’ copy, we print, check and revise what we’ve written. Yesterday morning, our recently replaced printer cartridge failed. But no problem. We went online to Toner Giant and used their online chat facility to explain the problem. Less… Continue Reading
We’re often asked if a small business can benefit from using a copywriter. The answer is a resounding ‘yes’. There are a lot of sound reasons why every small business owner or manager should think about hiring a copywriter. Copywriting skills While we can all write, copywriting is about so much more than just penning… Continue Reading
While I’m the first to bang on about marketing, it’s important anyone involved in promoting their business stays within the law. We’ve had a huge surge in the number of telesales calls and speculative emails in the past few months, many of which are breaching the regulations. TPS (Telephone Preference Service) Checking Like many businesses,… Continue Reading