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Many small businesses regard marketing as a dirty word. I’ve had several conversations with business people over the years who have declared (in a disgusted tone of voice), “We don’t do anything like that!”. One barrier seems to be the idea that marketing is nothing more than advertising. Advertising is just one tool in your… Continue Reading
There are going to be times when every copywriter is faced with a moral dilemma. But when it comes to business, we firmly believe ethics must come first. One evening I was still at my desk working late and automatically answered the phone when it rang, despite it being well out of office hours. My… Continue Reading
I’m back on my soapbox for this blog. No prizes for guessing I’m talking about accessibility again! This time my target is the humble phone number. We all have one, but do we actually make the best use of it? It’s not rocket science. As a business, you want enquiries. You give people your phone… Continue Reading