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Category Archives: WORD-right blog

SEO copywriting and why you need it

Your website is not a fashion accessory – it’s a marketing tool.  And it must deliver a return on investment. Sadly, there are more poorly performing websites than there are effective ones.  And the bottom line is … if your site isn’t optimised, it won’t work. If you’re not convinced, think about your car.  If… Continue Reading

Blogging? Copywriters do it faster!

There’s no doubt about the benefits of blogging.  But to be successful, your blog has to be informative, interesting and a good read.  And if you’re a busy person, there’s no doubt either that blogging takes time.  But if you don’t have the time or the writing skills, you don’t have to forego the benefits… Continue Reading

Two important words that are going out of fashion

When it comes to business, we all need a little help. So where do we go to find it? We research blogs and websites, quiz people at networking meetings, and perhaps ask questions on forums and social media sites. This blog post is a plea … and no, I’m not asking for help (although I… Continue Reading