02392 503 742
enquiries@word-right.co.uk
Some recent conversations with fellow business professionals have prompted me to ask these questions: Do people value or ignore free advice? Would they be more likely to act on advice if they paid for it? Like many other people, we’re happy to share our knowledge and experience if someone needs help. While it might make… Continue Reading
Recently I asked what people would like me to blog about. I wanted to know what sort of information would help them with their copywriting and marketing. As a result I was asked about writing calls to action – the subject of this week’s blog. What is a call to action? A call to action… Continue Reading
If you look online, you’ll find all sorts of information about working out the lifetime value of a client. The lifetime value calculates how much repeat business you can expect from that client. Armed with this knowledge you can work out how much you can afford to spend on your marketing and customer service to… Continue Reading