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Category Archives: WORD-right blog

Free advice – should we give it away?

Some recent conversations with fellow business professionals have prompted me to ask these questions: Do people value or ignore free advice? Would they be more likely to act on advice if they paid for it? Like many other people, we’re happy to share our knowledge and experience if someone needs help.  While it might make… Continue Reading

The lifetime value of copywriting

If you look online, you’ll find all sorts of information about working out the lifetime value of a client.  The lifetime value calculates how much repeat business you can expect from that client.  Armed with this knowledge you can work out how much you can afford to spend on your marketing and customer service to… Continue Reading