We’re often asked if a small business can benefit from using a copywriter. The answer is a resounding ‘yes’. There are a lot of sound reasons why every small business owner or manager should think about hiring a copywriter.
While we can all write, copywriting is about so much more than just penning a few well-crafted words. For example, a good copywriter understands buyer behaviour and how to write your copy, so you get the most from your investment.
There is no doubt copywriting takes time. As a small business owner, you might spend weeks writing the copy for your website and if you do, your business is going to suffer. How much money could you have earned in that time? Is it cost-effective to write your own copy when you have a hundred and one other things you need to do?
While you might think hiring a copywriter is an expense you can do without … what price do you put on your time? The bottom line here is a good copywriter will do the job much faster than you can, and that represents a considerable saving in both time and money.
Copywriting is part of the marketing mix
One of the most important things a small business owner should bear in mind, though, is what else will they get from their copywriter. If you’ve got beautifully written copy, but you don’t know how to make the most of it, you’ll be wasting your money! So it is important to find a copywriter who knows how your business writing fits into the rest of your marketing activities.
For example, if you’re planning a mail shot, has your copywriter discussed the length of the letter with you? Or recommended you make follow-up phone calls? Have they told you about the importance of ‘cliff-hangers’ at the end of a page? Will your letter be delivered to you ready formatted to fit your headed paper?
These are all important parts of the copywriter’s job and if you’re not getting that sort of service, you need to find one who does deliver an all-round service.